我们的服务 SERVICE

我们提供商业模式 + 品牌营销的全链创新解决方案 Ylab provides strategic and creative solution for business & brand innovation

SERVICES

品牌创新增长
策略创意解决方案
What we do, brand innovation & growth
Strategy & Creative solution
我们的服务 our services
品牌创新增长战略 / 品牌定位 / 商业模式创新 / 整合传播策略创意 / 上市传播策略创意 Brand Innovation & Growth Strategy / Brand Positioning / Reinvent Business Model / Integrated Marketing Strategy

这样的公司急需Ylab Do you need Ylab?

新品牌 0-1 Startup brand from 0 - 1

如何创新商业模式?

品牌产品如何定位?

如何切入市场?


How to innovate business models?

How to position brand products?

How to cut through a competitive market?


成长品牌 1-10 Growing brand 1 - 10

增长放缓,如何加速?

如何打造品牌护城河?

如何战略布局赢得终局?


How to accelerate growth?

How to create brand moat?

How to prepare to win next level competition?

成熟品牌 10-100 Mature brand 100 +

如何打造新增长曲线?

如何稳住大盘,又灵活创新?

竞争围城,如何突围?

How to define new growth curve?

How to break through current status quo?

How to make a big brand innovative and agile?

国际品牌 International brand

如何实现高效的整合营销?

如何突破创新赢得竞争?

如何用创新和营销实现增长?

How to drive growth through integrated marketing?

How to drive growth through innovation?

How to win competition with aggressive local brands?

国内品牌 Chinese brands

如何实现品效合一?

如何打造长期品牌竞争力?

如何通过有效创新实现增长?

How to balance short-term tactics and long-term strategies?

How to create a strong brand?
How to plan strategic iteration?

策略解决方案 Strategy Solutions

我们为品牌及客户提供品牌诊断、前瞻性市场趋势研究、消费者研究、竞争研究等,以此为基础提供从商业模式设计,到品牌战略顶层设计,从整合营销传播,到产品创新方向的一站式策略解决方案。为品牌实现从创新到增长的飞跃。

We provide brand diagnosis and market foresight, consumer research, and competition research. We reinvent business model, brand strategy, integrated marketing, and product in novation. We enable brands to take the leap.

  • 品牌创新增长战略 Brand innovation and growth strategy
  • 品牌定位 Brand positioning
  • 商业模式创新 Reinvent business model
  • 整合营销传播策略 Integrated marketing strategy
  • 新品上市传播策略
  • 品牌/消费者调研 Brand rejuvenation strategy
  • 品牌架构/矩阵策略梳理 Brand architecture strategy
  • 品牌焕新重塑策略 Brand or consumer research
  • 产品创新策略 Product innovation strategy

创意解决方案 Creative Solutions


Ylab相信,能驱动增长的整合传播必须是“伟大的ideas+科学的设计”,两者缺一不可。

我们主导品牌整合传播的全链路设计,确保品效合一。

“伟大的ideas”是传播的灵魂,创意形式是身体,而媒介资源是翅膀。

我们创造伟大的ideas,灵活运用创新形式如艺术展、IP、快闪店、插画、短视频、小程序等,巧妙借力于创新媒介资源

或跨界合作形式,如IP合作、电商平台、新零售、游戏、KOLs、艺术家等,引爆campaign并实现销售转化。                            

In Ylab, integrated marketing is ideas + science. Not only we create brilliant ideas, but scientifically design every step of IMC to maximize ROI.

We orchestrate IMC to ensure consistency and efficiency, from branding to communication,from content to conversion. <br> Ylab believes that a great idea is the soul, a creative device is body, while external resources are the wings of campaign.

We augment our ideas by leveraging new creative devices such as art exhibitions, pop up stores, cross - over collaborations, IP marketing, illustrations, videos, H5, graphic, etc. Riding on resources to amplify effect, such as celebrities, KOLs, media platforms, social media, E-commerce, new retail, gaming, artists, cultural heritage, etc.

  • 整合传播创意 Integrated Campaign Creative
  • 新媒体传播创意 New Media or Social Creative
  • IP创意 IP Creation
  • H5/小程序创意 H5 or Mini Program Creative
  • TVC视频创意 Video Creation
  • 平面创意 Visual Design
  • 内容创意 Content Creation
  • 跨界合作创意 Cross over Creative
  • 艺术展 / 快闪店 Art Exhibition or Pop Up Store