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Ylab为世界500强及国内大中品牌的增长赋能,实现品效合一 Ylab accelerates growth for Fortune 500 brands and local brands
Ylab 3项作品入围2020 Transform亚洲区4项大奖提名 3 Ylab Campaigns Have Been Nominated for 4 Transform Asia 2020 Awards

 

Transform Awards奖项由英国Transform Magazine杂志创立举办,Transform大奖意在表彰全球范围内具有创新力的品牌项目,目前已发展成为品牌咨询行业最权威的国际奖项之一。


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在异常激烈的角逐中,Ylab成功凭借3项优异作品入围4项大奖提名:

 

1年从0到3亿的品牌增长传奇——雀巢茶萃上市项目斩获两项大奖提名


国际品牌最佳定位大奖

BEST LOCALISATION OF AN INTERNATIONAL BRAND

 

新品牌最佳策略/创意发展大奖

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

 

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在国产大牌垄断的千亿茶饮市场,所有国际品牌都折戟沉沙。为了真正读懂95后的心,我们结合社会学和人类学的研究方法,做了一对一的田野调查以及8000多个样本的定量研究,对Z世代消费者的社会文化心理做了深入的洞察和总结,最终成功做出第一款打动95后的国际茶饮品牌,仅在上市1年内实现从0到3亿的品牌增长传奇。



 

IP跨界营销实现O2O有效转化——银鹭花生牛奶IP跨界项目斩获一项大奖提名


最佳品牌发展重塑大奖

BEST IMPLEMENTATION OF BRAND DEVELOPMENT

 

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1985年诞生的银鹭,于中国市场上的老大哥形象已深入人心,旗下明星产品花生牛奶广受消费者欢迎。但多年来的品牌老化,让产品亟需一个年轻化营销包装,焕发品牌第二春。我们发掘年轻人深度喜爱的萌文化,创造出小生皮那的IP ,并结合产品本身利益点,携手B站国漫「萌」主红小豆,双重IP的结合引爆二次元话题,为全方位品牌营销赋能,此次活动一举赢得B站年度最佳跨界案例大奖。同时,透过全传播娱乐营销,结合实效的促销活动,扫码购买瓶数大幅增长,极为有效地通过IP跨界营销实现了O2O转化。

 



    首创公益IP营销先河——拜耳爱乐维912项目斩获一项大奖提名


品牌发展期间最佳外部利益相关者大奖

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

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在中国,平均每30秒就有一位新生缺陷儿降生。尤其在出生率高的低线城市中,新生缺陷的问题也更加严峻。为了解决传统家庭都会避讳的沟通难题,爱乐维在2019年9.12创造了一个专属于亿万新生儿的温暖主题日行动——9.12无陷宝贝计划,创公益IP营销先河,以公益立身,四两拨千斤打入低线市场,让“912中国预防出生缺陷日”成为母婴行业共同关注的公益节日。活动联手政府官媒以及7大明星爱心助力,总曝光量达1.86亿,目标低线城市销量增长34%,药房销量增长40%,一举突破历史记录。

 


最终获奖名单将于2021年1月14日线上举行的Transform Awards颁奖礼重磅揭晓。在此,Ylab衷心感谢客户、合作伙伴以及大奖组委会的信任与支持。

 



关于Transform Awards


Transform Awards奖项由英国Transform Magazine杂志创立及举办,涵盖品牌重塑和品牌发展的众多细分领域内容。目前已成为品牌咨询业内最具权威及影响力的国际奖项之一,大奖按区域分为欧洲,北美,中东,澳新和亚洲区,意在表彰全球范围内具有创新力的品牌项目作品。

 


关于我们


Ylab作为新一代品牌战略咨询公司

只服务有战略眼光的企业家

只服务有社会价值的品牌

只做长期陪伴的军师

 

我们以成就引领未来的高潜能品牌为使命

致力于成为最值得尊敬的世界顶尖品牌战略咨询公司2771607070083_.pic.jpg

 

 

 


The Transform Awards are awarded by the UK’s Transform Magazine, and recognize innovative brand development work around the world. Transform Awards have quickly become one of the most prestigious international awards in the brand consulting industry.

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Among fierce competition, Ylab is honored to have three outstanding campaigns nominated for 4 awards :



Nestea’s Market Launch Project Has Received 2 Award Nominations


BEST LOCALISATION OF AN INTERNATIONAL BRAND


BEST STRATEGIC / CREATIVE DEVELOPMENT OF A NEW BRAND


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Nestea’s Tale: Growing a Brand From 0 to 300 Million in Just One Year


China’s tea market, worth more than 100 billion RMB, has long been monopolized by largedomestic brands, leaving international brands to pack up their things and head home.  To carve our niche, we targeted Gen Z consumers, combining research methods of sociology and anthropology; doing one-on-one surveys and quantitative research on more than 8,000 young consumers to understand the social and cultural psychology of Gen Z consumers. These insights and conclusions have succeeded in making Nestea the first international tea brand to resonate with Gen Z, and helped us achieve 300 million’s worth of brand growth in Nestea’s first year on the market.




YinLu Peanut Milk’s Cross-platform IP Campaign Has Received an Award Nomination


BEST IMPLEMENTATION OF BRAND DEVELOPMENT


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Using Cross-platform IP Marketing to Drive Effective O2O Conversion


Born in 1985, YinLu’s image as a major player in the Chinese market is deeply ingrained in the hearts of consumers. Its flagship product, YinLu Peanut Milk, is widely known but faces an aging image and a disconnect with the younger generation and urgently needs more youthful marketing. Exploring the ‘two-dimensional’ culture popular with young adults, we created a partnership that would explode among ‘two-dimensional’ fans, profit off entertainment marketing, and empower comprehensive brand marketing. Our cross-platform IP marketing efforts won Bilibili’s 2019 annual award for best co-op campaign. The push of entertainment marketing combined with other effective promotions resulted in the purchase of more than 6.8 million bottles, and our positive brand recognition will transform into sales and customer satisfaction.



Bayer Elevit’s 9.12 Campaign Has Received an Award Nomination


BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT


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Pioneering Public Welfare IP Marketing


In China, a child is born with a birth defect every 30 seconds.  In lower tier cities with higher birth rates, this is a critical problem.  In order to create communication around this normally taboo issue, Elevit has pioneered public welfare IP marketing by launching the 9.12 campaign. Elevit established 2019.9.12 as the first day of action geared towards millions of newborns: The 9.12 Defect-Free Baby Plan. This plan pioneered public welfare IP marketing and allowed Elevit to easily access its target market in lower tier cities. The 9.12 plan let ‘912 China Birth Defect Prevention Day’ become a public welfare festival of common concern in the maternal and child industry. The event, with the help of official state media and push from 7 celebrities, achieved a total exposure of 186 million. Sales in the target lower tier cities saw a 34% increase, and pharmacies sold Elevit products at a 40% increase, breaking all historical sales records.



The final selection Transform Asia 2020 award winners will take place virtually on January 14th, 2021.  Ylab would like to sincerely thank our clients, partners, and the Transform Magazine award committee for their trust and support.



What are the Transform Awards?

The Transform Awards are awarded by the UK’s Transform Magazine, and cover many sub-fields of brand consulting, including brand remodeling and brand development.  Currently, Transform Awards are among the most prestigious and authoritative awards available in the brand consulting industry.  The Awards are divided by region, Europe, North America, Middle East, and Asia-Pacific, and aim to commend innovative brand marketing projects across the globe.



About Us

Ylab represents a new generation of brand strategy consultancies.

We only serve entrepreneurs with strategic vision

We only serve brands with responsible social values

We only serve as strategy advisers to long term partners

Our mission is to lead the creation of high-potential brands that will guide our future

We are committed to becoming the world’s most respectable brand strategy consultancy

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