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Ylab为世界500强及国内大中品牌的增长赋能,实现品效合一 Ylab accelerates growth for Fortune 500 brands and local brands
喜讯!Ylab携手Ecolite,助力PCA Skin赋能增长! Good news! Ylab and Ecolite help PCASkin to grow!

 近日,Ylab成功促成美国最权威的医学护肤品牌PCA Skin和全链路新零售公司Ecolite的合作,将成分党翘首以待的PCA Skin带进中国。

 

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PCA Skin&Ylab&Ecolite三方大合照

 

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PCA Skin与Ecolite共庆达成合作


PCA Skin,由美国专业美容师创立于1990年,是美国医学焕肤的权威,皮肤健康教育领域的领导者。每年有超过一百万消费者接受PCA Skin的医学焕肤,并有超过十万个皮肤科医生和专业美容师获得PCA Skin的教育认证。PCA Skin坚持为人们带来科学专业、效果可见的护肤解决方案。

 

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PCA Skin


PCA Skin在选择通过跨境电商进入竞争激烈的中国护肤市场的时候,将面对来自于商业、品牌建设和营销传播上的诸多挑战。

Ylab作为PCA Skin在中国的战略合作伙伴,不仅是战略咨询顾问,同时也扮演着中国市场团队的角色,全权负责品牌上市的全程管理,为品牌提供融贯商业与品牌的新一代增长模式。从寻找电商合伙人、到制定电商战略、到品牌策略、整合营销传播策略……通过与PCA Skin和电商合伙人的紧密协作,确保从战略到策略到电商的有效转化,实现高效增长。

 

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Ylab团队项目小组


为帮助PCA Skin实现在中国的高效增长,Ylab作为其中国战略合作伙伴为其制定了真正与商业目标紧密结合的“增长模型”:成立增长团队、进行调研及分析用户数据、策略创意及优化、快速小规模测试、加速大规模增长,一步步实现PCA Skin在中国的商业目标。

不同于传统新品牌上市流程,Ylab+电商合伙人模式基于数据和市场趋势洞察提出策略假设,并通过跨境电商小规模测试收集与分析数据来进行策略及核心资产的优化与迭代。在第一阶段,Ylab协助品牌方将制定品牌及产品策略和挑选电商合伙人同步进行,通过品牌定位、市场考察、工作坊和选品及定价策略来制定品牌和产品策略,同时通过甄选电商合伙人、组织比稿、考察走访来确定最终的电商合伙人。在第二阶段,Ylab制定了品牌方的三年商业计划,并将在第三阶段进行小规模测试与品牌的全面上市。

 

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市场考察-竞品线下门店、品牌体验店、传统多品牌线下门店、小众品牌多品牌线下门店

 

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工作坊-小红书KOL、医美专家、消费者洞察专家共同探讨品牌与选品策略


Ylab作为PCA Skin的战略咨询顾问及中国市场团队,将与Ecolite一起,帮助PCA Skin实现更好更高效地增长。

 


Good news! Ylab with Ecolite help PCA Skin empower growth

 

Recently, Ylab successfully promoted the cooperation between PCA Skin, the most authoritative medical skin care brand in the United States, and Ecolite, a full-link new retail company, to bring PCA Skin, an ingredient party awaited, to China.


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PCA Skin | Ylab | Ecolite tripartite group photo


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PCA Skin and Ecolite celebrate cooperation


PCA Skin, founded by American professional beauticians in 1990, is an authority on skin rejuvenation in the United States and a leader in skin health education. Each year, more than one million consumers receive PCA Skin's medical skin rejuvenation, and more than 100,000 dermatologists and professional beauticians receive education certification from PCA Skin. PCA Skin insists on bringing scientific and professional skin care solutions to people.



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PCA Skin


When PCA Skin chooses to enter the highly competitive Chinese skin care market through cross-border e-commerce, it will face many challenges from commerce, brand building and marketing communications.

 

As a strategic partner of PCA Skin in China, Ylab is not only a strategic consultant, but also plays the role of the Chinese market team. It is fully responsible for the overall management of the brand listing and provides the brand with a new generation of growth models that integrate business and brand. From finding an e-commerce partner, to developing an e-commerce strategy, to brand strategy, integrating marketing communication strategies ... Through close collaboration with PCA Skin and e-commerce partners, to ensure the effective transformation from strategy to strategy to e-commerce and achieve high efficiency increase.


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Ylab project team


In order to help PCA Skin achieve efficient growth in China, Ylab, as its strategic partner in China, has developed a "growth model" that is closely integrated with business goals: establishing a growth team, conducting research and analysis of user data, strategic ideas and optimization, Fast small-scale testing, accelerated large-scale growth, and step by step to achieve PCA Skin's business goals in China.


Unlike the traditional new brand listing process, the Ylab + e-commerce partner model proposes strategic assumptions based on data and market trend insights, and collects and analyzes data through cross-border e-commerce small-scale tests to optimize and iterate strategies and core assets. In the first stage, Ylab assisted the brand side to develop the brand and product strategy and select the e-commerce partners. The brand and product strategy were developed through brand positioning, market research, workshops and selection and pricing strategies. Business partners, organize comparisons, and visits to determine the final e-commerce partner. In the second phase, Ylab formulated the brand's three-year business plan, and in the third phase, it will conduct small-scale testing and full brand listing.


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Market Research: Competitive offline stores, brand experience stores, traditional multi-brand offline stores, niche brand multi-brand offline stores


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Workshop: RED KOL, medical beauty experts, consumer insight experts discuss brand and selection strategies


Ylab as PCA Skin strategic consulting and marketing team in China, will work with Ecolite together to help PCA Skin achieve better and more efficient growth.