Ylab CEO Yuhong Li wins the 2021 WLCA "CEO of the Year!"
2021女性领导变革奖（Campaign Women Lead Change）揭晓，Ylab创始人兼CEO李玉红，在众多国际优秀女精英中脱颖而出，一举摘得「年度CEO」奖项（Certificate of Excellence — CEO of the Year）。李玉红拥有丰富的策略经验与独到的见解，创业两年多便带领着Ylab飞速发展。早在创业之初，李玉红就敏锐洞察到了传统品牌定位理论的僵化和缺陷。在商业环境急剧变化的当下，传统品牌方法论只分析了过去，做出来的品牌策略很难指导未来。因此，李玉红创建了Ylab，并打造了一套全新的品牌战略方法论体系。在过去两年的实践中，该方法一次又一次孕育出成功案例，向世界500强及本土新锐品牌论证了其可行性。作为一名个人魅力和领导力都超强的CEO，李玉红打造了一种“以自驱实现自由”的公司文化，同时以最高专业标准要求员工们，反而因此吸引了一批与公司文化契合的优秀人才。Ylab的使命、愿景、价值观从来不是CEO一个人的，而是由全公司共同创建的，相互影响。李玉红鼓励所有Ylabers去尝试，去挑战，去寻求创新的解决方法。她曾说：“不要怕犯错，只要不让公司倾家荡产，只要不违法，你去创新，公司兜底。” 在CEO亲授的巨大自由度下，每个团队都敢去试前人未尝试过的方法，只要能创造可持续的价值，就抛下顾虑放手去做。
The winners of the 2021 Campaign Women Lead Change Awards have been announced! Ylab founder and CEO Yuhong Li stood out among many international leaders by winning the "Certificate of Excellence — CEO of the Year." Congratulations!
Yuhong has a wealth of strategic experiences and unique insights, and has led Ylab's rapid development within the past two years. Yuhong has a deep insight into current rapid changes in the business environment. Compare this to traditional methodology that only analyzes the past, which causes any brand strategy made according to this outdated methodology to find it difficult to guide the future. In response, Yuhong founded Ylab and developed a brand-new brand strategy methodology system, which has demonstrated its feasibility through successful cases over two years of practice.
Yuhong has strong personal charisma and leadership, which has attracted many top talents to follow her to Ylab. Ylab’s vision, mission, and values are never imposed on its employees, but are co-created by all Ylabers. This Ylab culture fosters a self-driven entrepreneur spirit and sense of ownership.
Yuhong encourages and requires teams to seek innovative and breakthrough solutions. As she always says, don't be afraid of making mistakes. As long as the act doesn’t risk putting the company into bankruptcy and doesn’t violate the law, Ylabers are free to innovate with the assurance that they have the company’s backing. Therefore, every team member dares to try approaches that no one has ever tried before.