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Ylab为世界500强及国内大中品牌的增长赋能,实现品效合一 Ylab accelerates growth for Fortune 500 brands and local brands
恭喜Ylab创始人李玉红入选2019亚太营销女强人! Congratulations to Li Yuhong, the founder of Ylab, on being selected as the Asia Pacific Marketing woman of 2019!

     

在9月23日,Campaign Asia公布了“2019年度亚太营销女强人”获奖名单。在众多优秀的女性当中,Ylab创始人兼CEO李玉红脱颖而出获得奖项。


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      以下是Campaign Asia写的获奖词:
      李玉红拥有令人惊艳的职业履历,曾担任阳狮集团首席战略官,汉威士集团上海董事总经理。服务过凯迪拉克、富邑葡萄酒集团、腾讯、支付宝、雀巢等重量级客户。丰富的职业经历让她认识到行业现有的商业模式已经过时,而她有能力和决心去重塑行业。

      去年年底,她创立了Ylab品牌创新增长实验室,致力于通过商业创新、品牌创新和市场创新来推动企业增长。通过其独特的商业模式,Ylab力求解决由于价格竞争导致的行业利润微薄的问题。

      首先,Ylab不做营销策略创意执行公司,而是品牌创新增长顾问公司。因此,Ylab可以直接对接品牌高管团队,提供增长战略咨询和解决方案。其次,Ylab选择亟需快速增长的赛道,每个品类选择一个独特品牌,与客户建立长期咨询合作关系。最后,Ylab的收入不仅来自于战略咨询费,也来自于客户的业务增长分成。

      在不到半年的时间里,她带领她的创业团队赢得了参与的每一次比稿。赢得包括雀巢集团、高露洁集团、拜耳集团、依蕴集团等大客户。最近,Ylab又击败了6家业内知名代理商,赢得一笔新的千万大单。



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      Yuhong Li | CEO and founder | Ylab | China: Li Yuhong has an impressive resume. Her former positions include group account director for a 4A agency, chief strategy officer in Publicis Group, and managing director of Havas Group in Shanghai, with business wins like Cadillac, KFC, Pernod Ricard and Sanofi under her belt. Her experience taught her two things: the industry business model is outdated, and she can reinvent it.

 

      Late last year, Li founded Ylab, a consulting firm specialising in driving growth through business, branding and market innovation. Its business model seeks to address the squeeze in profits due to price competition and meagre margins in the marketing landscape.

 

     First, Ylab positioned itself to be not just a marketing campaign deliverer but also a business and brand innovation consultant, allowing it to work directly with the C-suites. Then, it identifies categories in need of growth acceleration and builds long-term consultancy partnerships with one brand from each category. Finally, Ylab earns not just from service fee but from a percentage of growth.

 

      Within half a year, Li’s leadership has led her startup to win every pitch it participated in, including for Nestle Yinlu, Colgate PCA Skin, and Enova Group. Most recently, it trumped six established agencies to score another US$1.5 million project.