Ylab新闻 NEWS

Ylab为世界500强及国内大中品牌的增长赋能,实现品效合一 Ylab accelerates growth for Fortune 500 brands and local brands
Ylab正式加入MMA CHINA中国营销创新联盟 Ylab officially joined MMA China Marketing Innovation Alliance

近日,Ylab正式加入MMA CHINA中国营销创新联盟,共同推动中国营销行业的发展,进行合作和共赢。

 


关于MMA中国

MMA中国成立于2011年4月,是由中国无线营销行业成员自主发起的联盟,致力于推动中国营销行业的发展,促进成员单位的自律,合作和共赢。同时,制定和推广相关行业标准,推进中国无线营销行业的规范化发展。

 


关于Ylab

 

Ylab品牌创新增长实验室

 

以创新驱动品牌长期增长,创造可持续的商业价值和社会价值为使命。致力于成为值得尊敬的世界级品牌战略咨询公司。

 

作为一家成立仅2年的品牌战略咨询公司,Ylab一举赢得Campaign“2020年大中华区年度最佳精品代理商”大奖;国际品牌咨询大奖Transform Awards一金二银一铜大满贯;B站2019年最佳IP跨界案例;TMA年度最具创新力公司大奖等。

 

Ylab已成为多个世界500强集团的长期品牌战略咨询代理商。客户包括拜耳集团、联合利华集团、百威集团、雀巢集团、高露洁集团、GSK集团等,以及中国高速成长的宠物食品集团依蕴、伯纳天纯……

 

Ylab率先打通了商业战略、品牌战略和营销落地之间的断点,实现长期品牌和短期效益。Ylab研究中心持续进行中国市场宏观战略、商业模式创新、消费者心理变迁的研究。Ylab战略部开创了「高潜能品牌」的创新增长方法论,实现从品牌创建到实现到价值评估的全链路战略解决方案。赋能品牌实现从创新到增长的飞跃。

 

Ylab作为新鲜血液加入MMA,志在共同推动中国无线营销行业的发展,及时把握市场变化涌现出的全新机遇,在后疫情时代应对变化,拥抱变化,共筑未来。


Recently, Ylab has officially joined MMA China, China Marketing Innovation Alliance, to jointly promote the development of China's marketing industry for cooperation and mutual benefits.


 

About MMA China

 

MMA China was established in April 2011. It is an alliance independently initiated by members of the Chinese wireless marketing industry. It is committed to promoting the development of China's marketing industry and promoting self-discipline, cooperation, and mutual benefits of member units. Meanwhile, MMA China also formulates and promotes relevant industry standards to propel China's wireless marketing industry’s standardized development.



About Ylab

 

Ylab Brand Innovative Growth Lab

 

Our mission is to drive long-term brand innovative growth and create sustainable commercial and social value. Ylab is committed to becoming a respectable world-class brand strategy consulting company.

 

As a brand strategy consulting company that has only been established for two years, Ylab has won number of awards, including the campaign "Best Premium Agent of the Year in Greater China in 2020" award; one gold, two silver, and one bronze Transform Awards, the International Brand Consulting Award; Bilibili 2019 Best IP cross-border case of the year; TMA Annual Most Innovative Company Award and more.


Ylab has become the long-term brand strategy consulting agent for many Fortune Global 500 companies. Our clients include Bayer, Unilever, Budweiser, Nestlé, Colgate, GSK, and China's fast-growing pet food companies Yiyun and PureNatural.

 

Ylab took the lead in incorporating business strategy, brand strategy, and marketing landing, achieving both long-term brands and short-term benefits. Ylab's research center continues to conduct research on China's macro market strategy, business model innovation, and consumer psychology. The strategy department of Ylab pioneered the innovative growth methodology of "high-potential brands," realizing a full-link strategic solution from brand creation to realization to value evaluation. Our methodology empowers brands to achieve a leap from innovation to growth.

 

Ylab joined MMA as a fresh blood with the aim to jointly promote China's wireless marketing industry's development, timely grasp new opportunities arising from market changes, respond to changes in the post-epidemic era, embrace changes, and build the future together.