Transform Awards奖项由英国Transform Magazine杂志创立及举办，涵盖品牌重塑和品牌发展的众多细分领域内容。目前已成为品牌咨询业内最具权威及影响力的国际奖项之一，大奖按区域分为欧洲、北美、中东、澳新和亚洲区，意在表彰全球范围内具有创新力的品牌项目作品。
1.Bayer Elevit 9.12 Campaign
BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
In China, a child is born with a birth defect every 30 seconds. Elevit established 2019.9.12 as the first day of action geared towards millions of newborns: The 9.12 Defect-Free Baby Plan.This plan pioneered public welfare IP marketing and allowed Elevit to easily access its target market in lower tier cities.
Our campaign has brought together multiple partners; including government, associations, 7 celebrities, pharmacies, and media, to successfully launch the "9.12 Defect-Free Baby Plan" and garner wide public attention. At the same time, we also successfully penetrated the pharmacy market in low-tier cities, which increased sales in those cities and broke historical sales records. Bayer Elevit will make the "9.12 Defect-Free Baby Plan" a yearly event, continue to work with major partners to build a long term public welfare IP platform, and promulgate birth defect prevention knowledge to make sure every baby starts without defect and has an unlimited future.
9.12 Defect-Free Baby Plan: An unbridled future starts with preparation.
2.Market Launch Project of Nestea
BEST LOCALISATION OF AN INTERNATIONAL BRAND
BEST STRATEGIC OR CREATIVE DEVELOPMENT OF A NEW BRAND
China's tea market, worth more than 100 billion RMB, has long been monopolized by large domestic brands, leaving international brands to pack up their things and head home.
To carve our niche, we targeted Gen Z consumers, combining research methods of sociology and anthropology; doing one-on-one surveys and quantitative research on more than 8,000 young consumers to understand the social and cultural psychology of Gen Z consumers. These insights and conclusions have succeeded in making Nestea the first international tea brand to resonate with Gen Z and helped us achieve 300 million’s worth of brand growth in Nestea's first year on the market.
3.Cross-platform IP Campaign of YinLu Peanut Milk
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT
Born in 1985, YinLu’s image as a major player in the Chinese market is deeply ingrained in the hearts of consumers. Its flagship product, YinLu Peanut Milk, is widely known but faces an aging image and a disconnect with the younger generation and urgently needs more youthful marketing.
Exploring the 'two dimensional' culture popular with young adults, we created a partnership that would explode among ‘two dimensional’ fans, profit off entertainment marketing, and empower comprehensive brand marketing. Our cross-platform IP marketing efforts won Bilibili's 2019 annual award for best co-op campaign. The push of entertainment marketing combined with other effective promotions resulted in the purchase of more than 6.8 million bottles, and our positive brand recognition will transform into sales and customer satisfaction.