号外！号外！恭喜Ylab品牌创新增长实验室首次参加Transform Awards亚太区奖项评选，成功入围Best Strategic/Creative Development of a New Brand !
Transform Awards 作为一个权威的品牌行业奖项，旨在嘉奖在公司、产品以及国际品牌发展方面的杰出代表，并为公司机构提供了一个良好的平台去展现其品牌发展及品牌重塑的故事。
Extra! Extra! Congratulations to yalab brand innovation and growth Laboratory for the first time participating in the transformation awards Asia Pacific award selection, and successfully shortlisted for the best strategic / creative development of a new brand!
As an authoritative brand industry award, transform awards aims to reward outstanding representatives in the company, products and international brand development, and provide a good platform for the company to show the story of its brand development and brand reconstruction.
As a "brand growth innovation laboratory", ylab has always believed that the way to achieve brand growth is not only dependent on marketing, but also the combination of business strategy and marketing strategy. Yelab has established long-term cooperative relationship with group customers to promote brand growth through strategic innovation.
So is our cooperation with Yinlu group. Yinlu is the leader of food and beverage industry in China. In 2011, 10 billion Yinlu joined hands with Nestle for 100 years. In order to realize the brand renewal of this classic brand, ylab assisted Yinlu in a series of strategic optimization and upgrading. Including the creation of a new IP for Yinlu peanut milk, which also contributed to the cross-border cooperation between Yinlu and hongxiaodou.
To create a new consumption scene for Yinlu extra strong milk, and launch the latest advertising film in cooperation with Chen Feiyu, the "little fresh meat" of the Post-00 era.
To be honest, the shortlisted project is the incubation of the new sub brand "Shiqu Caotang" under Yinlu. This new brand aims at a new generation of young Chinese consumers, which is of great strategic significance to Yinlu group.
From scratch, through the strategy of building lifestyle brand, yelab has entered into the fierce competition and aging herbal tea market. It not only provides customers with innovative thinking of brand building, but also realizes the creativity step by step, so that building a lifestyle brand is no longer an empty talk.
For this reason, ylab decodes and dynamically tracks the changes in consumer demand and cultural trends, foresees market opportunities, firmly grasps the brand in the wave of new consumption in the new era, and conveys the brand in a way that resonates with consumers. From the user needs, product philosophy, lifestyle and other 360 degree development of brand strategy; from the development of positioning strategy, brand personality and communication language, to the planning of brand integrated marketing communication strategy, to create the whole link of lifestyle community marketing strategy to achieve brand innovation. After being launched in 2019, Shiqu Caotang has become the best-selling brand in the vending machine channel, with the first daily average sales volume.
Main vision of the brand - jointly produced by zhuadan, a popular illustrator
Cool plant language bottle
A dictionary of plants
The final list of winners will be announced at the transform awards ceremony in Shanghai on November 27. Let's look forward to it!