Yuhong is a pioneer in brand innovation, business transformation and growth strategy.She founded Ylab in 2018.
Yuhong is one of the youngest executives in 4A companies, she is also one of the first strategy heads leading strategy integration and digital transformation in China. She was short listed as the best brand strategist and digital strategist by Campaign Asia.
In the past 15 years, she has worked at some of the most prestigious agencies in China such as Wieden + Kennedy, JWT, Publicis. She led China and regional accounts as varied as Tmall, Alipay, Tencent gaming, Cadillac, Treasury Wine Estate, Kellogg's, Bayer, Hunan TV, Cofco, etc.
Yuhong lives in Shanghai and Italy and she has a deep understanding of both Chinese culture and international perspectives. She often shares her culture insights on TV interviews and by writing articles, such as 《Chinese Millennials》, 《Content Marketing》,《The New Rich》 on CGTN, Forbes, and China Daily, etc.
She loves classic music, contemporary art and travel. She had a gap year travellingacross Eurasia in 2011.
Ylab believes that innovation requires the most diverse talents, and cooperation with consultant makes all this possible.