l a a l Ylab

品牌创新增长实验室 Brand Innovation and Growth Lab

Ylab相信,每个品牌成功的商业模式都不可复制!洞悉“时机”,再造“模式”是关键。
Ylab致力于为每一个品牌度身定制创新商业模式,驱动品牌增长。

Ylab believes that each successful business model is unique.
Ylab is dedicated to customise innovative business models to drive brand growth.

策略 Strategy

商业模式创新 Reinventing business models

时机、基因、锚点、终局。重新思考全商业链路,全方位创新或局部创新商业模式。 Foresight, timing, anchor, moat… Rethink and reinvent partial or whole business model.

创意 Creative

品牌模式创新 Innovating brand models

从产品品牌向平台品牌、生活方式品牌、IP品牌的进化。 Define your brand model and innovate your way of branding - product brand, platform brand, lifestyle brand, IP brand……

整合营销创新 Redesign integrated marketing

创意+科学,以好创意四两拨千斤,以科学设计来最大化投入产出比,实现短期销售转化和长期品牌形象积淀。 Ideas + Science - Genius ideas need to be guided by scientifically design IMC,maximize ROI.

销售转化创新 Accelerate growth

重新思考设计销售模式,社群电商、新零售、Kols卖货。策略性规划从内容到电商的有效转化。 Effective conversion from content to commerce, analyse data, optimise model, quick iteration, accelerate to boost result.

Ylab品牌增长模型 Ylab Growth Model

Ylab为每个品牌精准把握瞬息万变的市场,抓准时机、定准锚点。敏捷高效地再造商业、品牌、营销和销售模式的全链创新,打通断点、实现增长。 Ylab partner with CEOs, CGOs and pioneers, accelerating growth through strategically designed business modes, branding and integrated marketing.

Ylab品牌增长模型 Ylab Growth Model

Ylab为每个品牌精准把握瞬息万变的市场,抓准时机、定准锚点。敏捷高效地再造商业、品牌、营销和销售模式的全链创新,打通断点、实现增长。 Ylab partner with CEOs, CGOs and pioneers, accelerating growth through strategically designed business modes, branding and integrated marketing.

Ylab成立以来,已与雀巢、拜耳、高露洁等世界500强品牌
及依蕴集团等中国高速成长型品牌达成战略合作,共同驱动品牌创新增长。
In less than one year, Ylab has won several big clients such as Nestle, Colgate, Bayer, Enova.

我们的使命 Our Mission

“以创新驱动品牌增长” “Drive brand growth through innovation”

案例 WORKS

雀巢茶萃 Nestea

打造10亿级新一代茶饮品牌 打造10亿级新一代茶饮品牌

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拜耳爱乐维 BAYER

爱乐维守护亿万备孕家庭 Elevit guards billions of pregnant families

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雀巢银鹭花生牛奶 Nestle Yinlu

IP跨界,品效合一 IP crossover,branding-performance unification

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拜耳One A Day BAYER

One A Day入主中国战略 One A Day, China entry strategy

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PCA SKIN PCA SKIN

以跨境电商引爆小众护肤品牌 Detonating niche skincare brands with cross-border e-commerce

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策略创意解决方案 Strategy & Creative solution 我们的服务 our services
品牌创新增长战略 / 品牌定位 / 商业模式创新 / 整合传播策略创意 / 上市传播策略创意 Brand Innovation & Growth Strategy / Brand Positioning / Reinvent Business Model / Integrated Marketing Strategy

策略 Strategy

品牌创新增长战略

品牌定位

商业模式创新

整合营销策略

Brand innovation & growth strategy

Brand positioning

Reinvent business model

Integrated marketing strategy

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创意 Creative

创新整合传播创意

视频、内容、小程序、艺术展、插画

IP、跨界、快闪店、周边文创等


Integrated communication creative

Video, content, mini program, art exhibition, illustration, IP, Cross-over, Pop up……

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联系我们 CONTACT
US
邮箱 Mail 地址 Address
Yh@ylabchina.com 上海市黄浦区淮海中路887号永新大厦6006室 Room 6006, No 887, Middle Huaihai Rd, Shanghai